Open with Sqlite browser (http://www.sqlite.org/)

Location of the Db file will probably @ /Pictures/Lightroom/

A Lesson in Value Pricing Ice Cream: From an Accountant

By Ronald J. Baker
June 2009

Editor’s note: This is a Web-exclusive sidebar for “Pricing on Purpose: How to Implement Value Pricing in Your Firm.”

The history of business is the history of epiphanies. Sometimes the fog clears up, and the right path is seen. This certainly happened—with respect to pricing—for Ben Cohen and Jerry Greenfield, founders of Ben & Jerry’s ice cream. Before they sold the business in 2000, to Unilever, the British-Dutch food company, they wrote an essay in 1997, titled “Bagels, Ice Cream, or … Pizza?” in which they explain their “famous pricing epiphany”:

Each year we would break even and say we needed only to do a little more business to make a profit. Then the next year we’d do a lot more business and still only break even. One day we were talking to Ben’s dad, who was an accountant. He said, “Since you’re gonna make such a high-quality product instead of pumping it full of air, why don’t you raise your prices?”

At the time we were charging 52 cents a cone. Coming out of the ’60s, our reason for going into business was that ours was going to be “ice cream for the people.”

Ben said, “But Dad, the reason we’re not making money is because we’re not doing the job right. We’re overscooping. We’re wasting ice cream. Our labor costs are too high—we’re not doing a good job of scheduling our employees. We’re not running our business efficiently. Why should the customer have to pay for our mistakes? That’s why everything costs twice as much as it should.”

And Mr. Cohen said, “You guys have to understand—that’s human. That’s as good as people do. You can’t price for doing everything exactly right. Raise your prices.”

Eventually we said, either we’re going to raise our prices or we’re going to go out of business. And then where will the people’s ice cream be? They’ll have to get their ice cream from somebody else. So we raised the prices.

(Quoted in The Book of Entrepreneurs’ Wisdom, edited by Peter Krass, John Wiley & Sons Inc., 1999, pp. 462–463.)

Design Matters: A Mobile UX Manifesto

Design Matters: A Mobile UX Manifesto

Steve Jobs said

“Apple was in serious trouble”

If the game was the zero sum game. Where Apple to win and MS had to loose. Then Apple gonna loose.
But thats a lot of people heads were still on that place. Well a lot of peoples head were in that place AT APPLE. and even in customer base

Too many people at Apple and the Apple ecosystem playing the game where for apple to win, MS has to loose.
And it was clear that you dont have to play that game. coz Apple wasn’t able to beat MS. Apple dont have to beat MS.
Apple have to remember who Apple was. coz it forgot who Apple was. It is essential to break that paradymn

YouTube – Steve Jobs and Bill Gates Together: Part 3

Steve Jobs and Bill Gates Together: Part 3

Walk The Talk
How to market for sustainable businessmodel

Q: How can a brand succeed in a world that feels much like a fish market?

Bits & Pieces

Ten apps for taking photos and editing images on the iPhone

By Jim DalrympleSeptember 23, 2009, 8:23 am PT

Of all the things we do with our iPhones, one of the most popular is certainly taking and sharing photos. The best part is the iPhone allows us to do all the basics without even connecting to a computer.

Books | Real Dan Lyons Web Site

Books:

Buy Options at amazon.com
Lyons’s latest book is Options:

The Secret Life of Steve Jobs, a satire about Silicon Valley which was published in 2007 to critical acclaim. His previous books are Dog Days (a novel) and The Last Good Man (short stories). As a fiction writer Dan has been the recipient of both a prestigious National Endowment for the Arts Literary Fellowship and the somewhat notorious Playboy College Fiction Prize. He also was named one of the “Fabulous 52″ in the 1996 Best Young American Novelists competition sponsored by Granta.